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Why Businesses Should Add Music and Pickleball Events To Their National Conferences



As budget season approaches for businesses, event planners are looking for ways to make the most of their event budget while keeping attendees engaged and excited. One increasingly popular trend in conference planning is incorporating fun activities and live entertainment into the itinerary. While some may think these extra activities are unnecessary expenses, allocating a budget for music and Pickleball events can be a wise investment for businesses.


Music Adds The 'Wow' Factor

Adding a musical celebrity can add the wow factor to your conference. Their inspirational stories with live music performances can set the tone for your event, create a welcoming atmosphere, and encourage your attendees to socialize. Giving attendees the chance to showcase their musical abilities can also be a way to break the ice and create an environment that promotes collaboration and engagement.


Pickleball Encourages Team Building

Pickleball is now the fastest-growing sport in the nation for the fifth consecutive year in a row, with 48.3 million U.S. adults (19% of the adult population) having played at least one game in the last 12 months, according to the Association of Pickleball Professionals. It can be played as a recreational game or as a competitive sport. Adding pickleball instruction and competition is the perfect way to encourage team-building activities, a break from work, and bonding among colleagues.


Build Company Culture

Not only does incorporating music and Pickleball events make a positive impression on attendees, but it can also improve company culture and morale. Giving employees the opportunity to participate in these fun activities can boost their job satisfaction and overall happiness within the company. Plus, it encourages teamwork and friendly competition, which can translate to a more productive and cohesive workplace.


Increased Engagement Equals Higher ROI

National conferences are costly, and you want the most ROI from your event. If you can keep attendees engaged and entertained throughout, they're more likely to remember your company, take away important information, and leave with a better overall impression of your brand. Adding music and pickleball events to your conference's itinerary is an innovative way to achieve these goals. By allocating a portion of the budget to these events, companies are likely to see an increase in attendance, ultimately leading to increased revenue and an expanding network. Plus, with the added buzz and excitement around the conference, businesses can generate additional social media and marketing content to promote their brand, even after the meeting has ended.


Unique Differentiation

With so many conferences happening throughout the year, it's essential for businesses to differentiate themselves and make their event stand out. By adding unique activities like Pickleball instruction and competition or inspirational music keynote sessions, companies can attract a broader range of attendees who may not have otherwise been interested in attending.


Organizing a national conference is an excellent way for businesses to network, showcase their products and services, and increase brand awareness. However, if you're not including music and pickleball in your itinerary, you're missing out on a massive opportunity. Not only does it create an environment that encourages team building, but it's also a surefire way to promote your team's satisfaction and company culture. By implementing these engaging activities, you can achieve more significant ROI, differentiate your conference from competitors, and offer something truly memorable to your attendees. With our programs like RockStar ReInvention and Pickleball & Portfolios, we can help you seamlessly create a customized experience for your conference. So, don't hesitate to invest in music and pickleball events at your next national meeting.



Simeon Hernandez, Managing Director of Hope323 LLC and a PPR-Certified Pickleball Pro, has more than 25 years of experience driving success in the corporate world. Whether it's crafting an engaging brand identity, designing a compelling marketing plan, or orchestrating captivating events, he is committed to helping individuals and organizations achieve their goals by inspiring people to discover better versions of themselves.

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